> For the complete documentation index, see [llms.txt](https://docs.salesmap.kr/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesmap.kr/marketing/web-form.md).

# 웹 폼

***

**웹 폼**은 잠재 고객의 특성, 유입 경로, 회사 제품 특성에 맞게 질문을 자유롭게 구성할 수 있는 **설문 폼**으로,\
리드 수집에 사용되는 세일즈맵의 대표적인 기능입니다.

방문의 목적은 모두 다르지만, 홈페이지에 접속하는 사용자는 모두 우리 회사의 잠재 고객입니다.\
홈페이지 내에 뉴스레터 구독, 도입문의 등 웹 폼을 삽입하면, 이러한 잠재 고객의 정보를 놓치지 않을 수 있어요.

<figure><img src="/files/zOJsAcPxIG1yQEDag1ci" alt="" width="387"><figcaption><p>웹 폼 예시</p></figcaption></figure>


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