# 웹폼에 UTM paramter 전달

세일즈맵 웹폼에 UTM 파라미터를 추가하면 방문자가 웹폼을 제출할 때 마케팅 성과를 추적할 수 있어요. \
UTM 파라미터는 방문자의 출처, 캠페인 등 다양한 정보를 분석하는 데 유용하죠.

이번 영상에서는 세일즈맵에서 UTM paramter를 활용하는 방법에 대해서 안내드릴게요.

{% embed url="<https://www.youtube.com/watch?v=OkHuOR0mgGc>" %}


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